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	<title>Price Gouging &#8211; Gig City Geek</title>
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		<title>Fiber Costs Exploding: AT&#038;T&#8217;s Profit vs. Your Wallet</title>
		<link>https://gigcitygeek.com/2026/01/13/att-fiber-price-increase-analysis/</link>
					<comments>https://gigcitygeek.com/2026/01/13/att-fiber-price-increase-analysis/#respond</comments>
		
		<dc:creator><![CDATA[Laronski]]></dc:creator>
		<pubDate>Tue, 13 Jan 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Smarter Not Harder]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Cable Prices]]></category>
		<category><![CDATA[Consumer Complaints]]></category>
		<category><![CDATA[Fiber Internet]]></category>
		<category><![CDATA[Internet Deals]]></category>
		<category><![CDATA[Internet Prices]]></category>
		<category><![CDATA[Internet Service Provider]]></category>
		<category><![CDATA[Price Gouging]]></category>
		<category><![CDATA[Rising Costs]]></category>
		<category><![CDATA[Subscription Costs]]></category>
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					<description><![CDATA[Frustrated with AT&#38;T's rising fiber prices? This post dissects the latest $85/month plan, highlighting the company's massive profits alongside accusation...]]></description>
										<content:encoded><![CDATA[<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">I was just thinking about this whole <a title="AT&amp;T Official Site | Our Best Wireless &amp; Internet Service" href="https://www.att.com/" target="_blank" rel="noopener">AT&amp;T</a> situation, and it’s just… a mess. Seriously. Five bucks a month? Starting December 1st, 2025? It’s like they’re deliberately trying to make you want to chuck your router out the window. I remember seeing something like this pop up on Reddit weeks ago; because who needs corporate announcements when you have a million people screaming about it?</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;"><a title="Best Fiber Internet Providers for 2025 | Prices &amp; Speeds" href="https://www.cabletv.com/internet/best-fiber-internet-providers" target="_blank" rel="noopener">fiber plans</a> are now pushing eighty-five bucks a month—that’s more than I spent on rent in college, and I lived in a closet, you know? It’s a headache, basically. People are calling support, trying to avoid this, but it’s like arguing with a brick wall—a brick wall that’s actively trying to drain your bank account.</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">They’re blaming “rising operational costs,” a cool $300 million, but <a title="AT&amp;T Official Site | Our Best Wireless &amp; Internet Service" href="https://www.att.com/" target="_blank" rel="noopener">AT&amp;T</a> just reported a $4.9 billion profit. It’s like saying you’re raising prices because the cost of sprinkles is too high while simultaneously owning Willy Wonka’s chocolate factory.</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">Evolving needs? My need is for them to stop bleeding me dry. This isn’t the first time, either; they’ve been bumping prices in November 2024 and 2023—it’s like a subscription service for disappointment. You can try to soften the blow with autopay and paperless billing—a measly $10 with an eligible bank account, or $5 with a debit card.</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">It’s like they’re offering you a participation trophy for paying your bills on time.</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">Customer frustration is reaching critical mass; people are starting to look at competitors. Good. Let them. Maybe someone else will offer internet that doesn’t feel like a hostage situation. The potential for <a title="Why Telecom Customers Churn and How to Measure it?" href="https://tridenstechnology.com/telecom-churn/" target="_blank" rel="noopener">customer churn</a> is real—and honestly, it’s the only thing that might make CEO <a title="John Stankey - Wikipedia" href="https://en.wikipedia.org/wiki/John_Stankey" target="_blank" rel="noopener">john stankey</a> actually care about his customers.</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5;">It’s a vicious cycle; they raise prices, people complain, they offer tiny discounts, and then they raise prices again. It’s like watching a toddler throw a tantrum—but with broadband.</p>
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